Latin American chicken restaurant chain, Pollo Campero, reported a 9.1% same-store sales growth for Q2-2016, marking its 18th consecutive quarter with positive comparable growth. As the industry has seen a slowdown throughout 2016, Pollo Campero has seen its same-store sales growth accelerate above its 7.2% SSSG during the first quarter of the year. To generate its strong sales momentum the brand continues to engage with Millennials.
“There are a number of issues impacting the restaurant industry: higher restaurant prices driven by labor costs, lower competitive prices for prepared food in grocery stores and political uncertainty,” said Tim Pulido, CEO of Pollo Campero International. “Given the industry’s challenges, we are pleased to see our brand outperform and sustain strong sales growth.”
With Millennials accounting for over 60% of Pollo Campero’s customers, the brand continues to launch initiatives that are relevant to this segment. From a mobile app pilot in select cities, to its focus on menu innovation, unique LTO’s and reinforcing its Latin roots, the brand continues to grow its Millennial customer base.
Pollo Campero is also working on restaurant expansion and remodels—the brand is planning on growing its units by 20% in 2016 and is in the process of completing remodels showcasing the new brand image and design launched in 2014. “Our new store design and image reinforce our uniqueness and brand relevance—as we have opened new stores and remodeled existing ones we have seen more diverse Millennial customers drawn to our restaurants,” asserted Pulido.
The brand is planning to almost double its number of restaurants in the next three years by concentrating in key states. “As we look forward we are looking to expand in Washington DC, Texas, California and Florida with both corporate and franchised units,” shared Tim Pulido.